In the case of Parkpnp, context and drive are pivotal factors for its solution. An app that allows you to find a parking space might be used in advance of an anticipated painful parking experience, such as major sporting events. But it’s more likely to be used in the heat of the moment, when the pain for a prospect is most visceral and distractions abound.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
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Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
Create a landing page that’s not your homepage. If you’ve recently created a website for your company, your landing page might be your homepage, but they’re two different creatures. A landing page is designed to convert prospects into customers. It speaks to visitors looking for something specific, features content relevant to that particular item, and contains a call-to-action customized to that precise offering. On the other hand, a homepage serves a broad audience, features widely-relevant content, and may not have an immediate CTA.
"YOU ROCK JIM! I took the advice you gave me and made the changes you recommended to our website. You said it would take a little more than one month for the updates to take effect, so I stuck with it and didn't make any additional tweaks even though our rank went down. I just checked our rankings after Google's latest update and we're [edited out]. THANK YOU! In the amount of time we had together you gave advice on my on page optimization and content, and gave linking advice, and it worked beautifully. I can't wait to learn more from you." Jason H.
Have clickable share buttons. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other CRM data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
As with all your marketing material, you need to ensure your email branding is consistent in both design and tone of voice. This means using the same fonts, colours, logo, images, voice, messaging, and tone that is used across your website, social media profiles and all other marketing collateral so that readers recognise your brand and know that they can trust you.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
You can place the opt-in form on the landing page or an optin page that allows your visitors an easy access to it. The most common place to position your opt-in form is on the top of the sidebar of a an optin page, above the fold so that it is one of the first things that your visitors see and also so that they don’t have to scroll down to access it.
Apply a pattern to a sentence. Patterns may be used to subtly reference a logo or map out a theme. Take a logistics company that transports goods by railway. Perhaps it not only wants to deliver a message, but also simulate a train with a pattern of evenly spaced dots in a horizontal line. To mimic that visual, rewrite landing page copy to link only words of similar length, such as three- or four-letter words.
Like all headlines, landing page headlines have to be concise, offer a specific, highly desirable benefit that solves the visitor’s problem, and deliver on the promise of whatever marketing brought the visitor to the page. For example, Moz’s home page has a headline that gets to the core of its visitors’ key issue: getting found in a crowded online landscape.
Don’t neglect trust factors. It’s easy to get so caught up in creating your landing page that you forget that every landing page is part of building a relationship with your visitors. Sure, it’d be great to be able to send visitors to a landing page and get an immediate conversion, but that won’t happen unless they trust you. Trust factors to include are:
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
