Test which email formats get a greater open rate, click-through, and engagement. Does your audience prefer text-only emails or fully designed HTML formatting? Do they interact better with images or just simple text? Which colours and typography? How many sections do they read before losing interest? Do the colours and positioning of your CTA affect its click-through? Send to your audiences to test what works best.
Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.
Of all parts of the Rule of One, your One Reader is the most important. You can’t write an effective page without first identifying your One Reader. Once you know your One Reader well, you know what pains drive them, what benefits they’re looking for, what offer they’re most likely to respond best to, what kinds of social proof will move them—the list goes on. You do not have to get incredibly detailed on your One Reader, but you do have to know them well enough to look at the above list of definitions of perfect parking and know which one they would choose if they could only choose one.
It’s worth double checking that your email marketing software company has a good list cleaning engine that will delete any bad data from your database. Here at email blaster, we have an inbuilt app called “List Ai” that auto scans every database as it’s imported and removes any bad data. Removing bad data before you send any emails really has a huge impact on delivery rates. Good delivery rates put you a step closer to achieving good email open rates.
If you don’t want to have to use a web designer for your landing pages, there are options for creating great landing pages without any technical knowledge. Unbounce is one of the easiest to use, and lets you create landing pages without any IT experience. They have best-practices templates available that you can customize (or design your own page entirely from scratch), and flexible pricing (including a free plan for sites with limited traffic). Unbounce also integrates with Google Analytics for tracking your traffic, and Qualaroo for gathering user input.
"You and the team at Internet Marketing Ninjas have been great, demonstrating the quality of your work through useful recommendations, reports and top-notch content that has won us some great links. Thank you. In turn, I trust that we have been good clients over the past few months offering no hassles, no payment issues, quick implementation of content and good communication throughout our engagements. We plan on continuing to work with you for quite sometime." Sara C.
What is a landing page again? It’s a direct sale with no distractions. Direct marketing is a key strategy in your digital marketing campaign. When a customer lands on your page they are only given one option. You are making it easy for them by getting rid of other products or services that you might sell to focus on just one. Once you capture that lead you can take it a step further and continue your direct marketing with email.
If you Google a popular keyphrase, chances are you’ll see 2 sets of search terms. You’ll see some terms that say ‘ad’ next to them – These are Google AdWords search listings where Google has been paid to feature the client. The listings that don’t show ‘ad’ next to them are organic listings which Google ranks in terms of authority and relevance to the search. SEO is about improving the authority and relevance of your web pages to improve organic search listings.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.
The biggest problem that most people have when trying to learn anything to do with driving more traffic to their website or boosting their visibility across a variety of online mediums, is that they try to do the least amount of work for the greatest return. They cut corners and they take shortcuts. Because of that, they fail. Today, if you're serious about marketing anything on the web, you have to gain Google's trust.
In the case of Parkpnp, context and drive are pivotal factors for its solution. An app that allows you to find a parking space might be used in advance of an anticipated painful parking experience, such as major sporting events. But it’s more likely to be used in the heat of the moment, when the pain for a prospect is most visceral and distractions abound.
When compared to other forms of marketing such as direct mail - email marketing gives you a degree of visibility that direct mail cannot match. With direct mail, when your mailer lands on the door mat, you don’t know how people are reacting to what you’ve sent - do they read it, keep it to read later or just throw it away. With email marketing, you have access to all of this information, at your fingertips.
Precisely nothing, of course—and if I know it, your prospect knows it. So once again you are drawing attention to the fact that you’re harvesting his details. Add to that the fact that even two fields (name and email) is twice as many as one, and therefore represents twice as much friction—and thus potentially half the conversion rate. You have to wonder if it is really worth it.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[48]
Maintain message match. Message match is exactly what it sounds like, making sure what you say about your offer in one place, like on social media, your blog or your ads, matches what’s on the landing page. It’s a way to make sure people who arrive at your landing page get what they expect. The Content Marketing Institute does this well for its CMI World event, using consistent branding and messaging wherever you see event promotions:
"You and the team at Internet Marketing Ninjas have been great, demonstrating the quality of your work through useful recommendations, reports and top-notch content that has won us some great links. Thank you. In turn, I trust that we have been good clients over the past few months offering no hassles, no payment issues, quick implementation of content and good communication throughout our engagements. We plan on continuing to work with you for quite sometime." Sara C.
One way marketers can reach out to consumers, and understand their thought process is through what is called an empathy map. An empathy map is a four step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation. The final step is to imagine what the consumer will try to do based on the other three steps. This map is so marketing teams can put themselves in their target demographics shoes.[69] Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website.[70] One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on. This uses the information gathered from other analytics, and then creates different predictions of what people will do so that companies can strategize on what to do next, according to the peoples trends.[71]
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
