You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
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1. You’re just getting started. If you’re new to setting up landing pages, it makes sense to start with simple opt-in pages that are known to convert well. That gives you a major advantage out of the gate. Plus, even if you stick with the default settings, these three templates all use colors and styles that’ll work well together if you don’t have time to customize them for your brand right away.
For example, when the brand was revamping its service communications, consumer feedback showed there was confusion about where they were in the purchase journey. In order to address this, Virgin Holidays created a “highly-personalised progress bar” in the booking confirmation and other communications that are sent out pre-departure so each customer knows exactly where they are in the process, what the next steps are and what they need to do.
Don’t neglect trust factors. It’s easy to get so caught up in creating your landing page that you forget that every landing page is part of building a relationship with your visitors. Sure, it’d be great to be able to send visitors to a landing page and get an immediate conversion, but that won’t happen unless they trust you. Trust factors to include are:
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
